At the Minnesota State Fair, state employees are promoting a health-insurance marketplace called MNsure by handing out fans imprinted with pictures of Paul Bunyan and Babe the Blue Ox.
The legendary lumberjack and his sidekick are just part of a pitch—including a humorous reference to the state as the "land of 10,000 reasons to get health insurance"—that seeks to sidestep references to "Obamacare" or the long-raging national debate over the Affordable Care Act and instead promote the marketplace as a home-grown creation.
Minnesota, along with thirteen other states and Washington, D.C. that are fully running their own health-insurance marketplaces, is marketing this way because it believes it will draw customers, even if it doesn't change popular impressions of Obamacare, the health overhaul designed to provide coverage to those who don't have it from their employer or elsewhere.
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The result is a $9 million marketing and outreach campaign including billboards and television ads that are set to run statewide starting next week. They show Paul Bunyan involved in Minnesota-style activities—clearing snow off a roof or water-skiing on a lake—and getting into accidents that would lead to expensive health care.
With enrollment set to begin Oct. 1 for plans that take effect in January, marketing by the 14 states is kicking into higher gear. Vermont said Thursday that it would introduce television and radio ads next week touting the local exchange, Vermont Health Connect, as being "For Vermonters, By Vermonters." In Oregon, television and radio ads feature local musicians singing songs including "Long Live Oregonians" to sell the state's Cover Oregon website.
Other states are entrusting part or all of their exchanges to the federal government, at least for next year. Many of those states aren't actively promoting the law.Read the full story HERE.
I don't know....a shit sandwich is still a shit sandwich regardless of what you call it.
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2 comments:
Even the State Governments take us all as fools.
They can call their exchanges whatever they want...A Shit Sandwich is a shit sandwich. A different name, doesn't change a thing.
Bosman, the CoverOregon ads are all sunshine and flowers.
But you know what is going to hit the fan as more people wake up and realize just how staggering the cost is going to be.
-Martha
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