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| AP Photo/Patrick Semansky |
Conservative media outlets and journalists are fighting a network of organizations working to kill their advertising revenue by slapping them with misinformation labels.
The World Federation of Advertisers and its subsidiary, the Global Alliance for Responsible Media or GARM, have led the charge in steering blue-chip advertisers away from news outlets whose content it subjectively deems harmful, sensitive or “misinformation.” The British-based Global Disinformation Index and the U.S. company NewsGuard also have developed lists and ratings systems that attack credibility and scare advertisers away from top conservative news outlets.
House investigators have questioned Biden administration officials about funding the efforts and subpoenaed two of the organizations to determine whether their practices are violating antitrust laws.
House Judiciary Committee Chairman Jim Jordan, Ohio Republican, subpoenaed top officials from GARM and the World Federation of Advertisers, or WFA, seeking documents related to coordinated efforts to “demonetize and censor disfavored speech online.”
Mr. Jordan said he believes GARM is coordinating with WFA to target mostly conservative outlets, which receive unfavorable rankings and subsequently lose critical advertising dollars.
“GARM and the WFA appear to facilitate collusion among their members in a manner that may violate U.S. antitrust law,” Mr. Jordan said while announcing the subpoenas earlier this year.
The two groups are part of a broad network that has sought to create subjective guidelines to govern what is appropriate media content. Often, conservative websites are ranked poorly.
House Oversight and Accountability Committee Chairman James Comer, Kentucky Republican, is investigating reports that the State Department provided $330,000 to the Global Disinformation Index, a British firm that provides “risk ratings” to major advertising companies to steer them away from certain news sites.
The index in 2022 identified Newsmax, the New York Post, RealClearPolitics, the Daily Wire, The Blaze, The American Spectator, Newsmax, Reason magazine and the Federalist as the riskiest sites, encouraging advertisers to avoid them. --->READ MORE HERE
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| AP Photo/Markus Schreiber |
There’s a group of people who control what you are allowed to see — the news you read, the videos you watch, the posts you engage with.
You haven’t heard of them. You don’t know their names, but they determine, through methods both direct and indirect, whether you are allowed to be exposed to particular messages. Their decisions can bankrupt companies, silence voices and fundamentally shift cultural norms. Who are these people and how do they do this?
Well, at the top level you have a network of global elites who have created a universal framework full of guidelines and ratings designed to enforce “approved” narratives and punish disapproved ones. It sounds like a conspiracy theory, except it isn’t a secret and we’re not guessing.
First, you have the World Economic Forum, the WEF, and their platform for shaping the future of media, entertainment and culture. Second, you have the World Federation of Advertisers, the WFA, who represent mega-corporations that control 90% of global advertising dollars. WFA members are a who’s who of global business and include some of our recent wokeified favorites like Bud Light’s parent company Anheuser-Busch InBev, Hershey, Procter & Gamble, Lego and Disney.
There is barely a billionaire Fortune 500 CEO, heavyweight philanthropist, government or woke nonprofit that isn’t associated with the WEF or the WFA.
In 2019, the WFA established the Global Alliance for Responsible Media, or GARM. Within months, the WEF adopted GARM as part of its platform for shaping the future of media, entertainment and culture. GARM is a cross-industry alliance that brings these mega-corporations — the advertisers — together with Big Tech companies like Meta, who owns Facebook and Instagram; Google-owned YouTube; the CCP’s TikTok; and even Snapchat and Pinterest.
This unholy alliance created something they call the Brand Safety Floor & Suitability Framework. Think of Brand Safety as a dog whistle for censorship. They say it themselves: The Brand Safety Floor means, “Content not appropriate for any advertising support.” In other words, if you publish content that violates these guidelines, you will be blacklisted from 90% of the advertising revenue in the marketplace.
So, what have these global elites decided to put in their censorship framework? They started with things we can all universally agree on, like preventing the distribution of child pornography or the advocacy of graphic terrorist activity. But they don’t draw the line at what is objectively criminal, abusive or dangerous. They continue expanding the guidelines to include far more subjective parameters. --->READ MORE HEREFollow link below to a relevant story:
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