Wednesday, November 2, 2016

Trump’s For-Profit Campaign

He tends to his ego, as the party that is tethered to him hopes to preserve some vestiges of power if he loses.
It’s as if Bob Dole began doing ads for Viagra before the 1996 election was over.
With less than two weeks before Election Day, Donald Trump evidently wants swing voters to know that the Trump National Doral Miami golf resort got recognized by Successful Meetings magazine for its renovation, among many other honors and distinctions.
This is something genuinely new under the sun: Abraham Lincoln didn’t use the 1860 campaign to promote the fine legal representation available through the firm of Lincoln-Herndon. Mitt Romney in 2012 didn’t try to persuade investors to go with Bain Capital.
Fringe candidates have run in the Republican primaries before to promote themselves and their business interests (typically in book sales and speaker fees); no one has ever gotten so far that he could do it in the general election.
There has never been such a yawning mismatch in incentives between a party’s nominee and the party itself, with the nominee tending to his ego and his business as the party that is tethered to him holds on for dear life, hoping to preserve some vestiges of power in Washington if he loses.
Trump surely would rather win. He talks all the time of how it will all have been a wasted effort if he loses. But it hasn’t been that much of an effort. Trump has spent all of 17 months on his presidential campaign, much of it doing highly enjoyable things like speaking to adoring crowds.
Read the rest of Rich Lowry's op-ed HERE.

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