While he tweets to the masses, Hillary will be precisely targeting persuadable voters.
Among Donald Trump’s unorthodoxies is his campaign’s refusal to use big data. “I’ve always felt it was overrated,” Mr. Trump said in May. “Obama got the votes much more so than his data-processing machine. And I think the same is true with me.”
David Plouffe, who ran Barack Obama’s campaign in 2008, tweeted: “Trump now wants to ban data and modeling from his campaign. Agree with him that Obama got the votes not data. But flying blind is nuts.” Democratic operative Ron Klain quipped in response: “Plouffe: Ix-nay on the elping-hay of rump-tray.”
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They have reason to laugh. Campaign professionals in both parties agree the Democrats have a large lead in information about voters—and that smart use of data can make the difference, at least in close elections. When she officially becomes the party’s nominee this week, Hillary Clinton will inherit the database Mr. Obama’s team built over two campaigns.Read the rest of the WSJ op-ed HERE.
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