I’ve read the books by and about him, and they reveal a lot about how he thinks. Two lessons: He manages in the moment and doesn’t sweat details.
Over the years millions of Americans have turned to business books for the secrets of Donald J. Trump and the nature of his success, though often the elixir is straightforward. Mr. Trump “is, first and foremost, a master negotiator and deal maker! It’s not because he has a long list of extreme tactics up his sleeve,” Omarosa divulges in “The Bitch Switch,” a 2008 career-advice book for professional women. “His main tactic is that he makes demands no else dreams of making.”
Omarosa, who is now known by her first name only, is a former political aide who was rescued from obscurity in 2004 by “The Apprentice” reality-television show and has since become a Trump campaign surrogate. She continues in the book: “In the late ’70s and early ’80s, when no one else was offering high-end luxury living in New York City, Mr. Trump negotiated unique deals that allowed him to secure loans with little collateral, and he strategically took advantage of sizable tax breaks. His strategy was simple! He simply asked!”
There are dozens of books like “The Bitch Switch” by and about Donald Trump, and over the past few months I’ve read most of them. The presumptive Republican nominee has published over the years like a Victorian novelist—18 titles and counting. But the franchise has grown to include his lieutenants, business partners, protégés, and current and former family members.
In general, this secondary Trump literature belongs to the same genre as “The Art of the Deal,” Mr. Trump’s seminal 1987 merger of business self-help and autobiography. His imitators rarely match such greatness, or even the quality of his lesser works, such as 2007’s “Think Big and Kick Ass in Business and in Life.”
But several authors are more insightful, and while Mr. Trump likes to say he has “the best words,” theirs are no less instructive. These associates witnessed firsthand how he leads, operates, makes decisions and treats other people—in a word, how he thinks. Though no one can inhabit the mind of another, their testimony is as close as we can get to what Mr. Trump has called his “very good brain.” It’s also a window on how he might behave as president.
Consider George H. Ross, Mr. Trump’s real-estate lawyer for 30 years, who describes himself as the businessman’s “closest advisor.” In Mr. Ross’s 2006 how-to manual, “Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal,” he observes: “To my knowledge, Donald Trump has no negotiating weaknesses except maybe the fact that he doesn’t like to discuss minor details. He lacks the patience to work on unimportant paperwork, because he likes to focus on the big picture as a more productive usage of his time.”
Mr. Ross admires Mr. Trump, but he thinks this indifference is a fairly lethal weakness. ...Read the rest of this op-ed HERE.
If you like what you see, please "Like" us on Facebook either here or here. Please follow us on Twitter here.