The End of Food is Here, Finally

The first thought that entered my head as I began reading this story was the final scene in one of my favorite Charlton Heston movies, 'Soylent Green' when Heston, wounded and dieing, tells those around him, Soylen Green is People. Maybe these folks could have come up with a better name?

Soylent founders Rob Rhinehart, Matt Cauble, David 

Renteln, and John Coogan (from left to right) 

Photo: Ringo Chiu/Zuma Press

A few times a week, I’m faced with a dilemma that is pretty much universal. I’m hungry, but I hardly have time to eat, much less buy something or prepare it. So I wolf down whatever is at hand, and no matter how hard I try to make it healthy, I rarely feel good about it.

Soylent has evolved, like Uber. 
Photo: Josh Edelson/Agence France-Presse/Getty Images

That is the “pain point,” to use Silicon Valley parlance, that the latest iteration of Soylent, the meal replacement of choice for techies and early adopters, is trying to solve. And I am surprised to report that version 2.0 of Soylent—available since August in matte white bottles that wouldn’t look out of place on the shelves of an Apple store—delivers on the promise first made in the 1950s by science-fiction authors who envisioned a future of meal pills and synthetic food.

If you’ve heard about Soylent at all, it’s ​likely ​as a saccharine, mealy, unappetizing glop that a bunch of journalists tried and failed to live off of exclusively, just like Soylent’s inventor, Rob Rhinehart.

Read the rest of the story HERE and follow a link to a related story below:

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