Tuesday, February 9, 2016

Costly Political Ads Haven't Paid Off In N.H. Polls

Jeb Bush may be struggling to rise in the New Hampshire polls, but it’s not for a lack of spending to get his message out.
The former Florida governor had the advantage of more TV spots, sponsored by his campaign or a super PAC supporting him, on New Hampshire and Boston channels in the last two months than any other candidate in the Granite State presidential primary, according to a Globe analysis. There were more than 3,600 airings, for a total of more than 34 hours.
A big part of that domination came from the money Bush and his super PAC, Right to Rise, spent for ads on WMUR, the state’s largest television station; his investment was second only to Marco Rubio’s. The combined effort for Bush was on track to spend about $3.5 million in the crucial 10 weeks since the beginning of December, compared with more than $4 million by Rubio and his super PAC, according to public records.
The numbers reflect one of the lessons of the 2016 campaign, at least in the early states: that bankrolling huge advertising buys has become less important in many instances than media coverage and the narrative arc of a candidacy.
The Globe analyzed two sources of information: the Political TV Ad Archive, a project funded by the Knight Foundation that reveals the amount of air time on all broadcast stations; and Federal Communication Commission documents, which disclose spending.
Read the rest of the story HERE.

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1 comment:

cimbri said...

Trump has created a new paradigm by warning Americans that ads are paid for, by special interests. They should be completely ignored.