|LINK: Fishing and Ultraviolence: The strange world |
of IS advertising
Terrorist group’s media machine steps up positive propaganda in its sales pitch describing a utopian state to Muslims
In a bustling Iraqi city, road crews fill potholes, while hundreds of miles away in Syria administrators prepare for the new school year and bureaucrats implement a new crop-watering regimen.
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Welcome to a week in Islamic State—or at least the vision of the state the terrorist group wants to portray to Muslims skeptical of its self-ascribed authority.
Last year, Islamic State stormed to prominence with its ruthless military tactics and brutal execution videos. Now, its media machine has pivoted to a different—yet still controversial—sales pitch: that it is energetically building the utopian state its puritanical ideology promises.
|Youngsters watch Islamic State propaganda films|
in a mobile cinema near the Syria-Iraq border
During a single month this summer, from mid-July to mid-August, Islamic State produced nearly 900 pieces of Arab-language propaganda, including radio broadcasts, public-service announcements, pamphlets and religious decrees. More than half of this output—52%—focused on quality-of-life issues like food, utilities and schools, while 37% was devoted to military themes. Scenes of brutality, like execution videos, comprised 2%.
Islamic State propaganda is churning out idyllic farmyard
scenes, like this grape harvest, that try to portray a utopian
view of life under the caliphate
Brutality remains a high-profile tactic—Islamic State was accused of executing dozens of Iraqi tribal opponents last week as well as inspiring last weekend’s suicide bombings in Turkey. But Western officials who monitor Islamic State say the data reflect a shift away from fear-based messaging to attempts at positive branding they have tracked since the spring. The group’s official media outlets have more than doubled their output, compared with production levels analyzed in May.Read the rest of the story HERE.
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