Is Obamacare on Your Black Friday's Christmas Shopping List?

Shoppers ready to look for deep Black Friday retail deals could get more than they bargained for this year. Malls in a number of states across the country are allowing health care navigators to set up shop around stores to hawk the benefits of ObamaCare.

It’s all part of a Health and Human Services campaign to snag as many sign-ups as possible. Government reps will be armed with information packets and other promotions to pitch to Americans.

This year’s effort marks a stark shift from last year’s celebrity-heavy campaign used to build up buzz about HealthCare.gov.

As part of the new outreach initiative, Westfield malls in eight states, including California, Florida, Illinois and New Jersey, will let navigators and other enrollment workers hand out fliers and other outreach work to get people to enroll.

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The goal is to get 9 million new sign-ups by next year.

The government's enrollment push with Westfield Shopping Centers will involve setting up outreach tables at malls in Florida, Illinois, New Jersey, Connecticut, Maryland, New York and Washington state. Separately, the California insurance marketplace, Covered California, will work with Westfield malls in that state.

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