Tuesday, June 24, 2014

How do the Fast Food Chains rate in Customer Satisfaction? ..Find out ..

McDonald's just can't climb out of the customer-satisfaction cellar. 
For the 20th year in a row, McDonald's ranks dead last in customer satisfaction in a national survey of patrons of 12 major fast-food chains by the American Customer Satisfaction Index.
Papa John's and Pizza Hut tied for first place — where Papa John's has ranked for three consecutive years. Two other pizza chains, Domino's and Little Caesars, tied for third place. 
But after three years of better numbers, McDonald's customer satisfaction fell 2.7% from a year ago. The good news: McDonald's satisfaction is up nearly 13% from when the annual survey began 20 years ago.
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"McDonald's has gone from being way lower than the nearest competitor to within striking distance of the rest of the industry," says Forrest Morgeson, director of research at ACSI. "The bottom is not where you want to be, but at least they're getting closer to the thick of things." 
The survey of 4,572 customers, chosen at random and contacted via phone and e-mail, was done Jan. 13 to March 11.
Read the rest of the story HERE.

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