Facebook will now use personal information gathered from your activities elsewhere on the Web to more precisely target advertisements on the social network.
Given Facebook's extensive reach around the globe, the development has alarmed privacy advocates who are asking federal regulators review the matter. Democratic Media vowed to press Federal Trade Commission Chairwoman Edith Ramirez on the agency's failure to raise objections to Facebook's new data-grabbing plan.
In an effort to quiet concerns, Facebook said it would let users see why certain ads pop up in their News Feeds, similar to what Google does. Users can then add or remove an interest to make the ads more relevant.
Facebook made the announcement in a blog post on Thursday.
With its "like" buttons on websites across the Web, Facebook has been able to keep tabs on what its 1.3 billion users are doing. But this is the first time the company will use people's browsing history to target ads on its service.
The company is looking to ramp up revenue as it competes with Google for ad dollars.Read the rest of the story HERE.
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