After years of getting out-maneuvered by the Obama campaign's highly touted voter-contact operation, Republicans say they have an unprecedented operation of their own -- a combination of superior data-collection and field operations capable of contacting the straggling, undecided voters in a race's final hours.
"The Republican National Committee has never been in a better place to help candidates and give them a better ability to win," said Sean Spicer, RNC communications director.
Spicer and his team told reporters their operation, with help from Silicon Valley, features continuously updated voter information at the "granular" level that is gleaned from everything from hunting permits to snowmobile licenses.
They also described a "real-time" scenario -- implemented in the special Florida election last month -- in which campaigners equipped with smartphones and an app punch up a voter list, knock on a door, talk to a prospective voter, then move on as the app automatically uploads the responses to a central database.
RNC officials call this interaction "dynamic scripting" and explain that canvassers will tailor their pitch to each individual voter, based on each response. For example, a prospective voter's response on immigration might prompt a campaign to return to reinforce its candidate's stance on the issue.
"You don't get that by going through a call list," RNC Chief of Staff Mike Shields said. "And [Florida] wasn't just a test. It was live fire."
That baptism by fire was the race in which Republican David Jolly defeated Democrat Alex Sink for an open House seat in Florida.Read the rest of the story HERE.
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