Mitt Romney ran hard on the issue of the economy, and that issue shows up as the most important issue in determining the voter's choice. Minorities went overwhelming for Obama/Biden. It appears they had greater faith in Obama to bring about "needed change." Did they fail to observe the failure of that during the last four years?
The economy must have been the deciding issue for the demographic groups that voted for Romney/Ryan, the white males, but females and minorities had the other issues to consider in their vote. This seems somewhat counter intuitive, because of the amount of women in the workforce providing a first or second income. Their families should be of great concern, yet, jobs, healthcare, social issues, deficit, taxes, education, and energy are much lower on the scale of priorities.
Since Romney/Ryan campaigned on jobs and the economy, they hit the mark, yet did not inspire enough voters in the other demographic groups to join in on those issues, nor did voters have faith in them to bring about needed change. Yet, Romney was an accomplished successful businessman. So, underlying this all, what was the 'factor' that flipped voters to Obama/Biden? That's the question we need to answer.
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