The issue is Jimmy Fallon's use of the song "Lying Ass Bitch" when Michelle Bachmann came on his show. This is prime territory for Rush. It's not complicated public policy, so his audience may follow along. And the subject is flashy, something you might see on AOL news.
First, let me say that Rush had every right to blast Fallon. I agree with him there. What I don't agree with is Rush proceeding to call Hillary Clinton a "lying ass bitch." In this video, you will see the following formula.
1. Rush blasts the "liberal" media/establishment.
2. Rush commits the same offense that he is calling them out on.
3. Rush warns his audience that the media is going to attack him for it.
4. Rush then plays hypothetical games so he can later claim that number 2 was not really his statement or that he was just repeating what the "liberal" media said.
The above formula is designed to maximize Rush's audience. Limbaugh doesn't use his show to advance conservative principles and policy choices. Instead, he uses his show to create controversy with the hopes that the media will attack him, so that he can keep his audience engaged. As ignorant as Rush is, he is a very savvy businessman. He knows how to manipulate his audience so that he can sign multimillion dollar contracts.
(Caution: I apologize for the gaudy Rush Limbaugh slide show in the video. This came from Rush's website, so naturally it is going to feature the fat slob himself.)
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