Mitt Romney is
sending direct mail in Iowa this weekend as part of an expected effort to make an aggressive final push in the weeks before the Jan. 3 caucuses.
The mail is essentially two messages - electability, and anti-immigration. One side speaks to Romney's position on immigration, with words that the GOP primary electorate has been listening to (especially amid new focus on Newt Gingrich's non-demagogued position in the CNN debate last week, and with Rick Perry's self-inflicted wounds on the issue). Among them? Border fence, no "free rides," and so forth.
On the other side is a simple line about how in "30 minutes" Iowans can avoid four more years of President Obama, whose picture is on the mailer.
Another mailer deals with values and electability:
Mitt Romney’s first campaign advertisement in Iowa this election cycle – an oversized postcard – says he’s “the strongest Republican to beat Barack Obama and protect our values.”
[...]
Multiple versions of the Romney mailers, each with a different theme, are circulating in Iowa.
It's beginning to look as if Romney may be making a play for Iowa or is it more of keeping Gingrich from winning there? If Romney didn't make a play, my guess is that the bulk of the non-Paul votes may go to Gingrich and perhaps some to the others. With Romney in the mix, the non-Paul vote may be more thinned out. In my opinion, a Paul win there, would be the next best thing to a Romney win.
What do you think?
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