Sunday, November 27, 2011

Mitt Romney messages hit Iowa mail boxes

Mitt Romney is sending direct mail in Iowa this weekend as part of an expected effort to make an aggressive final push in the weeks before the Jan. 3 caucuses.
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The mail is essentially two messages - electability, and anti-immigration. One side speaks to Romney's position on immigration, with words that the GOP primary electorate has been listening to (especially amid new focus on Newt Gingrich's non-demagogued position in the CNN debate last week, and with Rick Perry's self-inflicted wounds on the issue). Among them? Border fence, no "free rides," and so forth.

On the other side is a simple line about how in "30 minutes" Iowans can avoid four more years of President Obama, whose picture is on the mailer.
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Another mailer deals with values and electability:
Mitt Romney’s first campaign advertisement in Iowa this election cycle – an oversized postcard – says he’s “the strongest Republican to beat Barack Obama and protect our values.”
Multiple versions of the Romney mailers, each with a different theme, are circulating in Iowa.
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It's beginning to look as if Romney may be making a play for Iowa or is it more of keeping Gingrich from winning there? If Romney didn't make a play, my guess is that the bulk of the non-Paul votes may go to Gingrich and perhaps some to the others. With Romney in the mix, the non-Paul vote may be more thinned out. In my opinion, a Paul win there, would be the next best thing to a Romney win.

What do you think?

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