Potential candidates are hoarding money and gauging the shifting winds of Tea Party activists and a Democratic incumbent whose popularity has risen. Formal campaigning has yet to begin, and major candidates are hinting that they won’t announce anything — if they have anything to announce — until the first crocus buds appear in the Granite State.
...........By this time four years ago, at least 11 Republicans and nine Democrats had made formal plans to run for president. Of the Republicans, everyone except Fred Thompson had formed a campaign committee, which allows candidates to begin raising money and is typically the first step of a candidacy.
...........“One of the big lessons from 2008 was these guys tripping over themselves in early January, burning through all the money, and giving the Republican Party fatigue by summer,’’ said Scott Reed, a Republican consultant who managed Bob Dole’s 1996 presidential campaign. “I don’t think that’s going to happen this cycle. This is going to be more of a sprint than a marathon.’’
1. Do I really think I can win the primary THEN the general election? That's a very complicated question. Especially if you're in a lucrative position now that you will have to give up.
2. If you're an unknown, are there just to many NAMES (frontrunners) for you to make any real in roads towards the nomination.
3. Lastly, Can I RAISE THE MONEY?
According to the article, part of this hold up could be about the MONEY.
.........Analysts say fund-raising rules encourage potential candidates like Romney to wait longer before formally campaigning. Before forming a presidential fund-raising committee, which has an individual contribution limit of $2,400 per election, a prospective candidate can use a federal political action committee, which has a $5,000 individual contribution limit and fewer disclosure requirements.The ability to raise LARGE SUMS of money has to be at the top of the list for any potential candidate. You need lots of money to buy air time. In this day and age where TV is the main source of information for everyone other than political junkies, you can't afford to neglect this source and expect a successful outcome.
To read the full article, go HERE.